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ABOUT ME

Hi there! You can call me Beth. I’m a multidisciplinary graphic designer with 4 years of experience in art direction, branding, film, web design. I’m a deep thinker, go-getter, and hypewoman dedicated to making meaningful, impactful and accessible work, no matter the medium.

MY BACKGROUND

I was born in rural Oklahoma and raised in Manhattan, a blend of hometown zip codes which has profoundly shaped my values and perspective as an artist. My work is informed by my undergraduate education in Sociology and Women’s, Gender, and Sexuality studies and experience in advocacy for trauma survivors. My heart for social impact work led me to my Master’s of Strategic Design at Furman University x Miami Ad School @ Portfolio Center, where I discovered that my passion and design skills could not only intersect but become my career.

MY WORK

While I'm currently Manager, Presentation Design and Visual Storytelling in Partnership Strategy at the U.S. Soccer Federation, I've worked with a variety of clients such as grassroots climate advocacy organizations, food anthropology podcasts, therapy practices for LGBTQ+ youth, James Beard award-winning chefs, and the U.S. Veteran's Affairs Department. The common thread? I serve clients and brands who uplift voices, empower their communities, and seek to make genuine, tangible impact through their work. If you’re a small business owner, do-good entrepreneur, non-profit, or simply somebody looking to make your corner of the world a bit brighter, I'd love to meet you and hear your story!

MY FAV THINGS

Reddit, bagels, dogs (all of em), psychological thrillers, meme trains, early 00’s R&B, strong coffee, NPR, power walking, hot yoga, being the weird aunt, and cooking shows.​

RESUME

EXPERIENCE

24 - PRESENT

MANAGER, PRESENTATION DESIGN & VISUAL STORYTELLING / U.S. SOCCER FEDERATION

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Designed visually compelling presentations and sales materials for U.S. Soccer’s prospective and existing brand partners, enhancing storytelling and strategic alignment with partner objectives.

 

Collaborated with cross-functional teams, including Partnership Development, Partnership Strategy, and Brand Marketing to create engaging proposals that highlight U.S. Soccer's value proposition and form brand partnerships

 

Partnered with data analysts to transform complex insights and data into visually impactful designs, integrating renderings of new platforms, assets, and signage to support key partnership initiatives

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Managed project timelines and workflows to deliver high-quality, brand-aligned materials for C-suite executives and key stakeholders

24 

CONTRACT DESIGNER / WHETSTONE MEDIA

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Partnered with CEO and award-winning Netflix host Stephen Satterfield to design weekly cover artwork and promotional materials for The Stephen Satterfield Show podcast, boosting brand visibility and audience engagement

Developed visual identity system and designed website for ROAM, Whetstone’s international culinary travel vertical, establishing a distinctive brand presence, generating new investment and brand partnerships


Designed tailored media kits for Hone Talent’s global roster of James Beard Award-winning chefs and culinary leaders, enhancing their brand visibility and streamlining media outreach efforts

24 

CONTRACT DESIGNER / FLEECHER DESIGNS

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Assists the creative director with design support, brand strategy, weekly deliverables, and client communications, ensuring alignment with project goals and timely execution

 

Develops comprehensive visual identity systems, brand guidelines, and branded materials across print, web, social media, and environmental design for four small business and non-profit clients, enhancing brand consistency and engagement​

22-23

DESIGNER / BCG BRIGHTHOUSE

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Designed for client purpose projects, rebrands, case for change, values, culture transformation, digital communications, and campaigns
 

Led project management and design of BrightHouse global organization rebrand, illustration style, and brand portal website
 

Art directed, designed brand assets, audition directed, and edited voiceover talent for 11 client films
 

Art directed photoshoots and curated visual content for BCG BrightHouse global rebrand website and external marketing
 

Led UX design for three websites

21

DESIGN INTERN / BCG BRIGHTHOUSE ​

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​Worked in strategic alignment with strategy, production, writing, and animation to execute creative deliverables and client deadlines.

 

Worked closely with managing directors to design and develop client-tailored pitch decks.

CLIENTS

Bayer

Beer City Crossfit

The Boston Consulting Group
Casa Mármol

Climate Advocacy Lab

The Groundwater Institute

Hone Talent

Johnson & Johnson


Metro Atlanta Chamber of Commerce
Open Door Counseling

ROAM


South Downtown Atlanta


The Stephen Satterfield Show


Team Up Mentoring


U.S. Soccer Federation

United States Navy


U.S. Department of Veteran’s Affairs
Whetstone Media

 

EDUCATION

20-21
M.A. Strategic Design

Graphic Design specialization track

Furman University x Miami Ad School @ Portfolio Center

16-20
B.A. Sociology
Minor in Women’s, Gender & Sexuality Studies

Furman University

SKILLS

PROFICIENT IN

 

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Microsoft PowerPoint

Microsoft Word

Miro

Wix

INTERMEDIATE IN

 

Figma

Midjourney

Procreate

Squarespace

WordPress

RECOGNITION

22

Atlanta Addy / Silver / Louise

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22          

Atlanta Addy / Bronze / Clementine

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20

Furman University / Excellence in Women's, Gender, & Sexuality Studies

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20

Furman University Hall of Student Leaders / Unsung Hero Award

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18

MASD 24 Hr Design Marathon / Bronze / Twinings Tea Rebrand

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